Getting good Search Engine listings and hopefully receiving decent or even top listings is what we all hope for. That glorious moment in time when that is achieved it blows to find out that it could be snatched away. Some people target Websites in competing listings by flooding them with massive amounts of bad back-links and applying other possible negative search engine optimizations with the goal of their own site moving up the ranks.

We all know that nobody would ever do this in our Industry! And back to more honest topics, the below paragraph is pulled from the Forbes Article